THE SUCCESS AND LIMITATIONS OF JAPANESE COMICS AND ANIMATION

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THE SUCCESS AND LIMITATIONS OF JAPANESE COMICS AND ANIMATION

Standartinė JoeClark » 2017-12-30 09:28:54

Hi,

Japanese comics and animation (manga and anime, respectively)1 have gained noticeable popularity in the US, to the surprise of even the Japanese themselves (see Kelts 2007). Given the hegemonic position that the US (represented by Hollywood) has long enjoyed in the global popular cultural realm, this development is indeed unusual and interesting. At least in the West, Japan’s reputation has been built largely upon its high-tech manufactured goods such as cars and electronics, rather than its culture, especially popular culture. Moreover, the US audience is generally not known for its interest in or consumption of foreign pop cultural products.2 Thus, the puzzling success of manga and anime poses a question about why and how it has breached the centre of global pop culture. As I will discuss, the interplay of multiple factors such as globalization, global capitalism, technological development, domestic changes in the US and content and character development in manga and anime is behind the phenomenon.

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JoeClark
 
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Užsiregistravo: 2017-09-27 15:44:01

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